Stop Posting. Start Getting Customers - How to Build a Social Media System That Actually Helps Grow Your Business

Stop Posting. Start Getting Customers.

Social media can be one of the most powerful tools for growing your business—but only if you stop treating it like a place to simply post and start treating it like a system for getting in front of the right people.

Join Anthony Pagorek, founder of Hey Charlie Studios, a Northwest Indiana-based video marketing agency, as he breaks down the strategies he uses to help businesses turn social media into a tool for building awareness, trust, and ultimately generating more opportunities.

Anthony has spent the past three years helping businesses in NWI and beyond create video, content, advertising, and social media strategies that feel authentic to the businesses behind them. In this session, he’ll pull back the curtain on the practical strategies that actually matter.

You’ll learn how to build a social media strategy around three essential pillars: Organic Content, Paid Advertising, and Stories—and how these pieces work together to move someone from simply seeing your business to actually becoming a potential customer.

We’ll also break down:

• The 3 Pillar Pieces of Content many businesses overlook—and why missing them can leave potential customers watching without ever taking action.

• How to think about what content your business should actually be creating instead of constantly wondering what to post.

• The fundamentals of creating ad creative that gets attention and earns the next step.

• The ad-building formula Anthony uses when developing content and campaigns.

• How to build a simple, repeatable social media system you can start implementing immediately.

• How to use social media to complement and accelerate word-of-mouth growth instead of trying to replace it.

• How to create content that builds trust while still being unapologetically you.

This isn't a night of generic marketing theory, vanity metrics, or “just post consistently” advice.

The goal is simple: you'll leave with tactical ideas, a framework, and a system you can actually take back to your business and start using right away.

Because your next customer may already be scrolling past you every day. Let's make sure they know who you are, what you do, why they should trust you, and how to work with you.