Victoria Michalski
About Whitney
I'm a strategic brand professional with deep experience building and protecting brand integrity through a creative lens—especially for high-growth organizations in commercial real estate. I've led the development and adoption of comprehensive brand standards across global teams, transforming shallow guides into robust frameworks that shape everything from daily operations to large-scale events and campaigns. I'm passionate about embedding a company’s mission and values into every touchpoint.
Steele is an end-to-end brand and marketing consultancy specializing in the built environment—everything from offices and industrial spaces to the infrastructure that supports them.
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FAVORITE PASTIME OR HOBBY
When I’m not shaping the future of brands, I’m chasing down every curiosity and hobby that grabs my attention. Over the years, I’ve built equally sizable collections of what I’ve picked up in my travels—scattered across my bookshelf, studio, and record bin.
PARTY TRICK, USELESS TALENT, OR FUN FACT
Can connect anything to a historical aesthetic, fragrance accord, or obscure music track.
WHY DO YOU ENJOY BEING A MEMBER OF THE COLLECTIVE?
I joined The Collective because I believe deeply in the untapped power of The Region. This prominent fixture of Indiana and corner of Chicagoland holds an incredible mix of industries, talent, and stories—but it’s often misunderstood or overlooked in broader conversations about growth and innovation. Joining The Collective is a chance to connect with others navigating that same push and pull. I'm excited to tap into a local network that isn’t just based on proximity, but on shared ambition. I’m looking for conversation, collaboration, and a community that sees The Region not as the edge of opportunity—but as a launchpad.